<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>LegatoBlog</title>
	<atom:link href="http://legatoblog.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://legatoblog.com</link>
	<description>Healthcare marketing is our specialty</description>
	<lastBuildDate>Tue, 21 Feb 2012 17:40:30 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='legatoblog.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://s2.wp.com/i/buttonw-com.png</url>
		<title>LegatoBlog</title>
		<link>http://legatoblog.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://legatoblog.com/osd.xml" title="LegatoBlog" />
	<atom:link rel='hub' href='http://legatoblog.com/?pushpress=hub'/>
		<item>
		<title>Is It Time For a Brand Check-Up?</title>
		<link>http://legatoblog.com/2012/02/21/is-it-time-for-a-brand-check-up/</link>
		<comments>http://legatoblog.com/2012/02/21/is-it-time-for-a-brand-check-up/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 17:40:24 +0000</pubDate>
		<dc:creator>golegato</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Organizational]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Legato]]></category>
		<category><![CDATA[physician rankings]]></category>
		<category><![CDATA[rural healthcare advertising]]></category>
		<category><![CDATA[service excellence]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://legatoblog.com/?p=571</guid>
		<description><![CDATA[By: Mike Milligan, President Legato Marketing &#38; Communications Your brand is what differentiates your hospital or clinic from the competition. It’s the veritable DNA of your organization. That’s why it’s critical to conduct periodic audits to diagnose the overall health of your brand. A brand audit can provide a qualitative snapshot of how consumers and stakeholders [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legatoblog.com&amp;blog=11002088&amp;post=571&amp;subd=golegato&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legatoblog.com/2012/02/21/is-it-time-for-a-brand-check-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c56bb67fff8e5b98cc035970363c05a7?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=PG" medium="image">
			<media:title type="html">golegato</media:title>
		</media:content>

		<media:content url="http://golegato.files.wordpress.com/2012/01/mike-headshot.jpg" medium="image">
			<media:title type="html">mike-headshot</media:title>
		</media:content>
	</item>
		<item>
		<title>Hitting Your Target Market Takes More Than Advertising</title>
		<link>http://legatoblog.com/2012/02/16/hitting-your-target-market-takes-more-than-advertising/</link>
		<comments>http://legatoblog.com/2012/02/16/hitting-your-target-market-takes-more-than-advertising/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 20:34:59 +0000</pubDate>
		<dc:creator>golegato</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Organizational]]></category>
		<category><![CDATA[PR/Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Legato]]></category>
		<category><![CDATA[Milligan]]></category>
		<category><![CDATA[rural healthcare advertising]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://legatoblog.com/?p=567</guid>
		<description><![CDATA[By: Mike Milligan, President Legato Marketing and Communications Marketing and advertising. It’s six of one, half-a-dozen of the other—or so many mistakenly think. No matter how often the two terms are inadvertently interchanged, marketing is not the same as advertising. Advertising is, however, part of marketing—but only one part. Sure, you can take a shot [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legatoblog.com&amp;blog=11002088&amp;post=567&amp;subd=golegato&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legatoblog.com/2012/02/16/hitting-your-target-market-takes-more-than-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c56bb67fff8e5b98cc035970363c05a7?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=PG" medium="image">
			<media:title type="html">golegato</media:title>
		</media:content>

		<media:content url="http://golegato.files.wordpress.com/2012/01/mike-headshot.jpg" medium="image">
			<media:title type="html">mike-headshot</media:title>
		</media:content>
	</item>
		<item>
		<title>Ladies and Gentlemen: Start Your SEO Engines!</title>
		<link>http://legatoblog.com/2012/02/13/ladies-and-gentlemen-start-your-seo-engines/</link>
		<comments>http://legatoblog.com/2012/02/13/ladies-and-gentlemen-start-your-seo-engines/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 21:59:04 +0000</pubDate>
		<dc:creator>golegato</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Organizational]]></category>
		<category><![CDATA[PR/Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[health care marketing]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[healthcare marketing; Legato; Milligan; physician rankings]]></category>
		<category><![CDATA[hospitals]]></category>
		<category><![CDATA[Legato]]></category>
		<category><![CDATA[measurable data]]></category>
		<category><![CDATA[Milligan]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[Pole Position]]></category>
		<category><![CDATA[print advertising]]></category>
		<category><![CDATA[Results]]></category>
		<category><![CDATA[rural healthcare advertising]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Statistics]]></category>
		<category><![CDATA[Survey of Internet Users]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[Website Traffic]]></category>

		<guid isPermaLink="false">http://legatoblog.com/?p=559</guid>
		<description><![CDATA[Have you ever done a web search for “healthcare marketing?” Ever look at how many results come up? I did: About 19,000,000 just today. Or how about “rural healthcare marketing?” Just a measly 11,000. For both of these terms, I’m pleased to report that Legato consistently ranks in the top 5 of organic Google listing, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legatoblog.com&amp;blog=11002088&amp;post=559&amp;subd=golegato&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legatoblog.com/2012/02/13/ladies-and-gentlemen-start-your-seo-engines/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c56bb67fff8e5b98cc035970363c05a7?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=PG" medium="image">
			<media:title type="html">golegato</media:title>
		</media:content>

		<media:content url="http://golegato.files.wordpress.com/2012/01/mike-headshot.jpg" medium="image">
			<media:title type="html">mike-headshot</media:title>
		</media:content>
	</item>
		<item>
		<title>Is Your Website Out of Sight?</title>
		<link>http://legatoblog.com/2012/02/07/is-your-website-out-of-sight/</link>
		<comments>http://legatoblog.com/2012/02/07/is-your-website-out-of-sight/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 18:55:25 +0000</pubDate>
		<dc:creator>golegato</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Organizational]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[health care marketing]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[hospitals]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[rural healthcare advertising]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://legatoblog.com/?p=544</guid>
		<description><![CDATA[OK, so you’ve invested a lot of time and money into developing a website that will WOW your customers. But building your website is only half of the battle. Marketing it is the conquest that follows. I won’t get into the technical aspects of getting people to your site (at least not in this post). [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legatoblog.com&amp;blog=11002088&amp;post=544&amp;subd=golegato&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legatoblog.com/2012/02/07/is-your-website-out-of-sight/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c56bb67fff8e5b98cc035970363c05a7?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=PG" medium="image">
			<media:title type="html">golegato</media:title>
		</media:content>

		<media:content url="http://golegato.files.wordpress.com/2012/01/mike-headshot.jpg" medium="image">
			<media:title type="html">mike-headshot</media:title>
		</media:content>
	</item>
		<item>
		<title>Are Your Employees on the Brandwagon?</title>
		<link>http://legatoblog.com/2012/02/02/are-your-employees-on-the-brandwagon/</link>
		<comments>http://legatoblog.com/2012/02/02/are-your-employees-on-the-brandwagon/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 19:30:19 +0000</pubDate>
		<dc:creator>golegato</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Organizational]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[healthcare marketing; Legato; Milligan; physician rankings]]></category>
		<category><![CDATA[rural healthcare advertising]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://legatoblog.com/?p=535</guid>
		<description><![CDATA[By: Mike Milligan, President Legato Marketing &#38; Communications Ok, so you’ve invested time, energy and dollars into branding or rebranding your hospital. Now it’s time to get the word out, right? How about getting the word ‘in’—first? Before you invest in marketing tactics to communicate with external audiences, it’s important to get internal buy-in from your [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legatoblog.com&amp;blog=11002088&amp;post=535&amp;subd=golegato&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legatoblog.com/2012/02/02/are-your-employees-on-the-brandwagon/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c56bb67fff8e5b98cc035970363c05a7?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=PG" medium="image">
			<media:title type="html">golegato</media:title>
		</media:content>

		<media:content url="http://golegato.files.wordpress.com/2012/01/mike-headshot.jpg" medium="image">
			<media:title type="html">mike-headshot</media:title>
		</media:content>
	</item>
		<item>
		<title>Is Your Health System Patient-Centered or Patient-Censored?</title>
		<link>http://legatoblog.com/2012/01/30/is-your-health-system-patient-centered-or-patient-censored/</link>
		<comments>http://legatoblog.com/2012/01/30/is-your-health-system-patient-centered-or-patient-censored/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 19:38:37 +0000</pubDate>
		<dc:creator>golegato</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Organizational]]></category>
		<category><![CDATA[PR/Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://legatoblog.com/?p=527</guid>
		<description><![CDATA[By: John Corpus, Vice President, Strategy, Legato Marketing &#38; Communications Yes, everyone talks about developing care models around the patient and his/her family and caregivers. A friend of mine who is applying for a supervisor position within her company asked me for some advice regarding questions that the hiring team may ask her during the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legatoblog.com&amp;blog=11002088&amp;post=527&amp;subd=golegato&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legatoblog.com/2012/01/30/is-your-health-system-patient-centered-or-patient-censored/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c56bb67fff8e5b98cc035970363c05a7?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=PG" medium="image">
			<media:title type="html">golegato</media:title>
		</media:content>

		<media:content url="http://golegato.files.wordpress.com/2011/09/john-headshot.jpg" medium="image">
			<media:title type="html">John Headshot</media:title>
		</media:content>
	</item>
		<item>
		<title>What&#8217;s All The Buzz About Blogging?</title>
		<link>http://legatoblog.com/2012/01/24/whats-all-the-buzz-about-blogging/</link>
		<comments>http://legatoblog.com/2012/01/24/whats-all-the-buzz-about-blogging/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 17:16:02 +0000</pubDate>
		<dc:creator>golegato</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Organizational]]></category>
		<category><![CDATA[PR/Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Agency]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[health care marketing]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[rural healthcare advertising]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://legatoblog.com/?p=505</guid>
		<description><![CDATA[By: Mike Milligan, President Legato Marketing &#38; Communications To blog or not to blog, that is the question. Whether &#8217;tis nobler in the minds of marketers to suffer from the absence of a blog or to take arms against the competition and join in the posting revolution &#8230; Now, that’s another question in itself. I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legatoblog.com&amp;blog=11002088&amp;post=505&amp;subd=golegato&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legatoblog.com/2012/01/24/whats-all-the-buzz-about-blogging/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c56bb67fff8e5b98cc035970363c05a7?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=PG" medium="image">
			<media:title type="html">golegato</media:title>
		</media:content>

		<media:content url="http://golegato.files.wordpress.com/2012/01/mike-headshot.jpg" medium="image">
			<media:title type="html">mike-headshot</media:title>
		</media:content>
	</item>
		<item>
		<title>Marketing to Gen Y: Why is it important?</title>
		<link>http://legatoblog.com/2012/01/17/marketing-to-gen-y-why-is-it-important/</link>
		<comments>http://legatoblog.com/2012/01/17/marketing-to-gen-y-why-is-it-important/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 16:37:07 +0000</pubDate>
		<dc:creator>golegato</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Organizational]]></category>
		<category><![CDATA[PR/Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://legatoblog.com/?p=486</guid>
		<description><![CDATA[By: Mike Milligan, President Legato Marketing and Communications We see them every day. Hoodies up. Heads down. Eyes glued to whatever electronic device they have in their hand. To some, they’re known as Gen Y. Others call them Millennials. We in rural healthcare marketing call them “Opportunity”—or at least we should. Here’s why. It’s estimated [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legatoblog.com&amp;blog=11002088&amp;post=486&amp;subd=golegato&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legatoblog.com/2012/01/17/marketing-to-gen-y-why-is-it-important/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c56bb67fff8e5b98cc035970363c05a7?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=PG" medium="image">
			<media:title type="html">golegato</media:title>
		</media:content>

		<media:content url="http://golegato.files.wordpress.com/2012/01/mike-headshot.jpg" medium="image">
			<media:title type="html">mike-headshot</media:title>
		</media:content>
	</item>
		<item>
		<title>Will The Polls Take A Toll On Your 2012 Marketing Plan?</title>
		<link>http://legatoblog.com/2012/01/11/will-the-polls-take-a-toll-on-your-2012-marketing-plan/</link>
		<comments>http://legatoblog.com/2012/01/11/will-the-polls-take-a-toll-on-your-2012-marketing-plan/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 19:48:29 +0000</pubDate>
		<dc:creator>golegato</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Organizational]]></category>
		<category><![CDATA[PR/Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://legatoblog.com/?p=474</guid>
		<description><![CDATA[By: Mike Milligan, President Legato Marketing and Communications Duck and cover. It’s an election year. We as consumers are already in the middle of the mud-slinging. We as marketing professionals have just begun our uphill battle to gain and maintain coveted air space. As political candidates flood virtually every market with TV and radio campaigns, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legatoblog.com&amp;blog=11002088&amp;post=474&amp;subd=golegato&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legatoblog.com/2012/01/11/will-the-polls-take-a-toll-on-your-2012-marketing-plan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c56bb67fff8e5b98cc035970363c05a7?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=PG" medium="image">
			<media:title type="html">golegato</media:title>
		</media:content>

		<media:content url="http://golegato.files.wordpress.com/2012/01/mike-headshot.jpg" medium="image">
			<media:title type="html">mike-headshot</media:title>
		</media:content>
	</item>
		<item>
		<title>Men: Are they the missing link in your 2012 marketing plan?</title>
		<link>http://legatoblog.com/2012/01/04/men-are-they-the-missing-link-in-your-2012-marketing-plan/</link>
		<comments>http://legatoblog.com/2012/01/04/men-are-they-the-missing-link-in-your-2012-marketing-plan/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 20:20:44 +0000</pubDate>
		<dc:creator>golegato</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Organizational]]></category>
		<category><![CDATA[PR/Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://legatoblog.com/?p=457</guid>
		<description><![CDATA[Men: Are they the missing link in your 2012 marketing plan? Super Bowl frenzy is upon us. It’s the time of year for all good men to come to the aid of their favorite team to cheer them on to victory. Most will watch Super Bowl XLVI from the comfort of their barcalounger. And when a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legatoblog.com&amp;blog=11002088&amp;post=457&amp;subd=golegato&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legatoblog.com/2012/01/04/men-are-they-the-missing-link-in-your-2012-marketing-plan/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c56bb67fff8e5b98cc035970363c05a7?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=PG" medium="image">
			<media:title type="html">golegato</media:title>
		</media:content>

		<media:content url="http://golegato.files.wordpress.com/2012/01/mike-headshot.jpg" medium="image">
			<media:title type="html">mike-headshot</media:title>
		</media:content>
	</item>
	</channel>
</rss>
