<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>LegatoBlog</title>
	<atom:link href="http://legatoblog.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://legatoblog.com</link>
	<description>Healthcare marketing is our specialty</description>
	<lastBuildDate>Thu, 31 May 2012 14:28:46 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='legatoblog.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://s2.wp.com/i/buttonw-com.png</url>
		<title>LegatoBlog</title>
		<link>http://legatoblog.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://legatoblog.com/osd.xml" title="LegatoBlog" />
	<atom:link rel='hub' href='http://legatoblog.com/?pushpress=hub'/>
		<item>
		<title>To Pin or Not To Pin Part Duex</title>
		<link>http://legatoblog.com/2012/05/31/to-pin-or-not-to-pin-part-duex/</link>
		<comments>http://legatoblog.com/2012/05/31/to-pin-or-not-to-pin-part-duex/#comments</comments>
		<pubDate>Thu, 31 May 2012 14:28:44 +0000</pubDate>
		<dc:creator>golegato</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://legatoblog.com/?p=674</guid>
		<description><![CDATA[By: Nicole Hangartner, Account Executive Legato Healthcare Marketing So I already talked about why it makes sense for a healthcare organization to use Pinterest. I also gave three easy ways to get started – exercise tips, healthy recipes and informational brochures and videos. But after attending a Green Bay Area Chamber event called “Pinning Down [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legatoblog.com&#038;blog=11002088&#038;post=674&#038;subd=golegato&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legatoblog.com/2012/05/31/to-pin-or-not-to-pin-part-duex/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c56bb67fff8e5b98cc035970363c05a7?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=PG" medium="image">
			<media:title type="html">golegato</media:title>
		</media:content>

		<media:content url="http://golegato.files.wordpress.com/2012/05/nicolehangartner_head1-e1335985930519.jpg?w=131" medium="image">
			<media:title type="html">NicoleHangartner_head</media:title>
		</media:content>
	</item>
		<item>
		<title>Have your patients lost their voice?</title>
		<link>http://legatoblog.com/2012/05/21/have-your-patients-lost-their-voice/</link>
		<comments>http://legatoblog.com/2012/05/21/have-your-patients-lost-their-voice/#comments</comments>
		<pubDate>Mon, 21 May 2012 18:27:24 +0000</pubDate>
		<dc:creator>golegato</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://legatoblog.com/?p=669</guid>
		<description><![CDATA[By: Mike Milligan, President Legato Marketing and Communications In marketing it’s called the “voice of the customer.” In healthcare marketing, we refer to it as the “voice of the ‘patient.’” Whatever vernacular is used, we can all agree that it pays to listen. That means it’s time to tune into your satisfaction surveys and hear [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legatoblog.com&#038;blog=11002088&#038;post=669&#038;subd=golegato&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legatoblog.com/2012/05/21/have-your-patients-lost-their-voice/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c56bb67fff8e5b98cc035970363c05a7?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=PG" medium="image">
			<media:title type="html">golegato</media:title>
		</media:content>

		<media:content url="http://golegato.files.wordpress.com/2012/01/mike-headshot.jpg" medium="image">
			<media:title type="html">mike-headshot</media:title>
		</media:content>
	</item>
		<item>
		<title>Are you using Emotional Intelligence in your marketing?</title>
		<link>http://legatoblog.com/2012/05/16/are-you-using-emotional-intelligence-in-your-marketing/</link>
		<comments>http://legatoblog.com/2012/05/16/are-you-using-emotional-intelligence-in-your-marketing/#comments</comments>
		<pubDate>Wed, 16 May 2012 21:18:39 +0000</pubDate>
		<dc:creator>golegato</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://legatoblog.com/?p=665</guid>
		<description><![CDATA[By: Mike Milligan, President Legato Marketing and Communications Eighty-eight percent of healthcare executives say, “It’s critically important to incorporate emotions into hospital marketing and advertising messaging.” That’s according to a 2010 survey commissioned by KemperConnect on The Use of Emotions in Advertising. Yet the same survey indicates many healthcare leaders take a “do as I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legatoblog.com&#038;blog=11002088&#038;post=665&#038;subd=golegato&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legatoblog.com/2012/05/16/are-you-using-emotional-intelligence-in-your-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c56bb67fff8e5b98cc035970363c05a7?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=PG" medium="image">
			<media:title type="html">golegato</media:title>
		</media:content>

		<media:content url="http://golegato.files.wordpress.com/2012/01/mike-headshot.jpg" medium="image">
			<media:title type="html">mike-headshot</media:title>
		</media:content>
	</item>
		<item>
		<title>Why Lawyers Should Stay Away From PR &#8211; Lessons learned from the Spirit Airlines failure</title>
		<link>http://legatoblog.com/2012/05/04/why-lawyers-should-stay-away-from-pr-lessons-learned-from-the-spirit-airlines-failure/</link>
		<comments>http://legatoblog.com/2012/05/04/why-lawyers-should-stay-away-from-pr-lessons-learned-from-the-spirit-airlines-failure/#comments</comments>
		<pubDate>Fri, 04 May 2012 18:22:46 +0000</pubDate>
		<dc:creator>golegato</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://legatoblog.com/?p=655</guid>
		<description><![CDATA[By: Mike Milligan, President Legato Marketing and Communications Spirit, of course, is the airline criticized in the media for refusing a dying Vietnam veteran a $197 ticket refund because his doctor told him not to fly. The 76-year-old esophageal cancer sufferer, Jerry Meekins, bought a ticket on Spirit to visit his daughter– perhaps the last [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legatoblog.com&#038;blog=11002088&#038;post=655&#038;subd=golegato&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legatoblog.com/2012/05/04/why-lawyers-should-stay-away-from-pr-lessons-learned-from-the-spirit-airlines-failure/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c56bb67fff8e5b98cc035970363c05a7?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=PG" medium="image">
			<media:title type="html">golegato</media:title>
		</media:content>

		<media:content url="http://golegato.files.wordpress.com/2012/01/mike-headshot.jpg" medium="image">
			<media:title type="html">mike-headshot</media:title>
		</media:content>
	</item>
		<item>
		<title>The Written Patient Testimonial: taking it from skim-worthy to a MUST READ</title>
		<link>http://legatoblog.com/2012/05/02/the-written-patient-testimonial-taking-it-from-skim-worthy-to-a-must-read/</link>
		<comments>http://legatoblog.com/2012/05/02/the-written-patient-testimonial-taking-it-from-skim-worthy-to-a-must-read/#comments</comments>
		<pubDate>Wed, 02 May 2012 19:16:42 +0000</pubDate>
		<dc:creator>golegato</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://legatoblog.com/?p=647</guid>
		<description><![CDATA[By: Nicole Hangartner, Account Executive Legato Marketing and Communications What makes a great story? A thrilling adventure? Fascinating characters? You may look at these two factors and think, “There is no way a story about hearing aids can have these.” This presents one of the unique challenges of writing for healthcare organizations – turning ho-hum [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legatoblog.com&#038;blog=11002088&#038;post=647&#038;subd=golegato&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legatoblog.com/2012/05/02/the-written-patient-testimonial-taking-it-from-skim-worthy-to-a-must-read/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c56bb67fff8e5b98cc035970363c05a7?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=PG" medium="image">
			<media:title type="html">golegato</media:title>
		</media:content>

		<media:content url="http://golegato.files.wordpress.com/2012/05/nicolehangartner_head1-e1335985930519.jpg?w=131" medium="image">
			<media:title type="html">NicoleHangartner_head</media:title>
		</media:content>
	</item>
		<item>
		<title>To Pin or Not to Pin?</title>
		<link>http://legatoblog.com/2012/04/23/to-pin-or-not-to-pin-2/</link>
		<comments>http://legatoblog.com/2012/04/23/to-pin-or-not-to-pin-2/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 20:45:05 +0000</pubDate>
		<dc:creator>golegato</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://legatoblog.com/?p=640</guid>
		<description><![CDATA[By: Nicole Hangartner, Account Executive Legato Marketing and Communications You’ve probably heard of Pinterest. It’s the virtual pin board where users can post pictures and videos they find on the web into categories that fit any and all interests: crafts, animals, nature, technology and more. So in terms of business, it makes sense for a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legatoblog.com&#038;blog=11002088&#038;post=640&#038;subd=golegato&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legatoblog.com/2012/04/23/to-pin-or-not-to-pin-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c56bb67fff8e5b98cc035970363c05a7?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=PG" medium="image">
			<media:title type="html">golegato</media:title>
		</media:content>

		<media:content url="http://golegato.files.wordpress.com/2012/04/nicolehangartner_head2-e1335213473498.jpg?w=128" medium="image">
			<media:title type="html">NicoleHangartner_head</media:title>
		</media:content>
	</item>
		<item>
		<title>Are Your Employees Engaged? An Employee Engagement Video Can Do Double Duty For Your Healthcare Organization</title>
		<link>http://legatoblog.com/2012/04/02/are-your-employees-engaged-an-employee-engagement-video-can-do-double-duty-for-your-healthcare-organization-2/</link>
		<comments>http://legatoblog.com/2012/04/02/are-your-employees-engaged-an-employee-engagement-video-can-do-double-duty-for-your-healthcare-organization-2/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 15:48:26 +0000</pubDate>
		<dc:creator>golegato</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Organizational]]></category>
		<category><![CDATA[PR/Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[employee engagement]]></category>
		<category><![CDATA[health care marketing]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Legato]]></category>
		<category><![CDATA[rural healthcare advertising]]></category>

		<guid isPermaLink="false">http://legatoblog.com/?p=627</guid>
		<description><![CDATA[By: Mike Milligan, President Legato Marketing &#38; Communications What is the weirdest question you’ve ever asked your doctor? This is the backbone of the “Everything Matters. Everyone Counts.” video we helped create for Southwest Health Center (SHC) in Platteville, Wisc. The video debuted in March at the Chamber of Commerce’s “Business After Hours” event. It shows [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legatoblog.com&#038;blog=11002088&#038;post=627&#038;subd=golegato&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legatoblog.com/2012/04/02/are-your-employees-engaged-an-employee-engagement-video-can-do-double-duty-for-your-healthcare-organization-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c56bb67fff8e5b98cc035970363c05a7?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=PG" medium="image">
			<media:title type="html">golegato</media:title>
		</media:content>

		<media:content url="http://golegato.files.wordpress.com/2012/01/mike-headshot.jpg" medium="image">
			<media:title type="html">mike-headshot</media:title>
		</media:content>
	</item>
		<item>
		<title>Are You Marketing Your Strongest Asset?</title>
		<link>http://legatoblog.com/2012/03/13/are-you-marketing-your-strongest-asset/</link>
		<comments>http://legatoblog.com/2012/03/13/are-you-marketing-your-strongest-asset/#comments</comments>
		<pubDate>Tue, 13 Mar 2012 13:58:20 +0000</pubDate>
		<dc:creator>golegato</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Organizational]]></category>
		<category><![CDATA[PR/Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[doctor relationship]]></category>
		<category><![CDATA[health care marketing]]></category>
		<category><![CDATA[healthcare marketing; Legato; Milligan; physician rankings]]></category>
		<category><![CDATA[patient relationship]]></category>
		<category><![CDATA[rural healthcare advertising]]></category>
		<category><![CDATA[service excellence]]></category>

		<guid isPermaLink="false">http://legatoblog.com/?p=611</guid>
		<description><![CDATA[ By: Mike Milligan, President Legato Marketing &#38; Communications What is your hospital’s strongest asset? While a few may beg to differ, most would say their physicians top the list. If you agree, you should be marketing your docs to the nth degree. Are you? Keep in mind that it’s just as important to market a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legatoblog.com&#038;blog=11002088&#038;post=611&#038;subd=golegato&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legatoblog.com/2012/03/13/are-you-marketing-your-strongest-asset/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c56bb67fff8e5b98cc035970363c05a7?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=PG" medium="image">
			<media:title type="html">golegato</media:title>
		</media:content>

		<media:content url="http://golegato.files.wordpress.com/2012/01/mike-headshot.jpg" medium="image">
			<media:title type="html">mike-headshot</media:title>
		</media:content>
	</item>
		<item>
		<title>Leverage your Intranet And Net The Benefits</title>
		<link>http://legatoblog.com/2012/03/07/leverage-your-intranet-and-net-the-benefits/</link>
		<comments>http://legatoblog.com/2012/03/07/leverage-your-intranet-and-net-the-benefits/#comments</comments>
		<pubDate>Wed, 07 Mar 2012 19:06:04 +0000</pubDate>
		<dc:creator>golegato</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Organizational]]></category>
		<category><![CDATA[PR/Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[health care marketing]]></category>
		<category><![CDATA[hospitals]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[physician rankings]]></category>
		<category><![CDATA[rural healthcare advertising]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[service excellence]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[women decision makers]]></category>

		<guid isPermaLink="false">http://legatoblog.com/?p=607</guid>
		<description><![CDATA[By: Mike Milligan, President Legato Marketing &#38; Communications How many of you view your hospital’s intranet as a communications tool? No surprise there. OK. Let’s take it one step further &#8230; How many of you use your intranet as a powerful marketing tool? If you do, are you squeezing every ounce of marketing opportunity out [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legatoblog.com&#038;blog=11002088&#038;post=607&#038;subd=golegato&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legatoblog.com/2012/03/07/leverage-your-intranet-and-net-the-benefits/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c56bb67fff8e5b98cc035970363c05a7?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=PG" medium="image">
			<media:title type="html">golegato</media:title>
		</media:content>

		<media:content url="http://golegato.files.wordpress.com/2012/01/mike-headshot.jpg" medium="image">
			<media:title type="html">mike-headshot</media:title>
		</media:content>
	</item>
		<item>
		<title>Does Radio Still Have a Role in Healthcare Marketing?</title>
		<link>http://legatoblog.com/2012/03/05/does-radio-still-have-a-role-in-healthcare-marketing/</link>
		<comments>http://legatoblog.com/2012/03/05/does-radio-still-have-a-role-in-healthcare-marketing/#comments</comments>
		<pubDate>Mon, 05 Mar 2012 20:16:44 +0000</pubDate>
		<dc:creator>golegato</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Organizational]]></category>
		<category><![CDATA[PR/Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[print advertising]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Marketing]]></category>
		<category><![CDATA[rural healthcare advertising]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://legatoblog.com/2012/03/05/does-radio-still-have-a-role-in-healthcare-marketing/</guid>
		<description><![CDATA[By: Mike Milligan, President Legato Marketing &#38; Communications With the advent of iPods and the Internet, who listens to radio anymore? I do. I’m willing to wager, you do, too. Whether it’s at work, at home, in the car or inadvertently hearing an ad in-between errands, radio is still a part of our lives.  And [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legatoblog.com&#038;blog=11002088&#038;post=603&#038;subd=golegato&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legatoblog.com/2012/03/05/does-radio-still-have-a-role-in-healthcare-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/c56bb67fff8e5b98cc035970363c05a7?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=PG" medium="image">
			<media:title type="html">golegato</media:title>
		</media:content>

		<media:content url="http://golegato.files.wordpress.com/2012/01/mike-headshot.jpg" medium="image">
			<media:title type="html">mike-headshot</media:title>
		</media:content>
	</item>
	</channel>
</rss>
