Ditto. What they said.

By: Lisa Schneider, Creative Director Legato Marketing & Communications

If you’re sitting under the radar, marketing isn’t the career for you. Marketing professionals are hired to give recommendations that will move a company forward. Whether it takes a budge or a barge, something—or someone—has to give it a push. It should be you.

If you are just one in the “popular” crowd, what value do you bring to your organization? If you don’t express your opinion, eventually, no one will ask you. Mainly because people will think you don’t have one. Good-bye credibility—and effectiveness.

It’s important to listen to what others have to say, but you don’t have to agree. However, if you really do believe the group is right, say so. But back it up with why. The same is true for disagreement. Always have strong reasoning for your opinions.

Keep them listening. Management frequently hears what’s wrong with how the organization is being run. Pat them on the back by pointing out what is working well, then add how management’s great idea can be furthered for even more impact. Consider key decision makers your target audience. How can you best communicate your message so they will be interested in your product (your idea).

Don’t be afraid to challenge top management. Even if you aren’t telling them what they want to hear, they will respect you for speaking up. More important, you’ll respect yourself.